Creative direction and graphic design.
A socks collection designed and produced by Apparel & Lovers for Ateneum, inspired by classic pieces of art from the Ateneum collection.
Ateneum is an art museum in Helsinki, Finland and one of the museums of the Finnish National Gallery. It is located in the centre of Helsinki at the Rautatientori square opposite Helsinki Central railway station. It has the biggest collections of classical art in Finland.
The collections of Ateneum include extensively Finnish art all the way from 18th-century rococo portraiture to the experimental art movements of the 20th century. The collections also include some 650 international works of art. One of them is Vincent van Gogh's Street in Auvers-sur-Oise (1890): when the painting was deposited in 1903 Ateneum became the first museum
in the world to own a Vincent van Gogh.
Photo: Andre Pozusis