ERDR

ERDR (European Rare Disease Registry) is a Dilaw project developing a shared European data resource for rare disease research. Conceived as a form of “digital blood donation”, it aims to make research data more accessible and support the use of artificial intelligence.

Dilaw commissioned me to design the ERDR logo and campaign identity. The brief was to engage university students across disciplines, from medicine and data science to business and technology, while maintaining a connection to Dilaw’s existing identity.

The visual concept draws on retro gaming and green-screen computer interfaces. Geometric letterforms, vivid green and dark backgrounds turn the language of data into a playful invitation to participate.

The identity was developed into campaign materials, guidelines and tools for consistent use across channels. Applications included technology fairs, Slush and university settings in Finland and the Baltic countries.