SimeRock

Music festival 

FESTIVAL VISUAL IDENTITY/MARKETING MATERIALS/PRODUCTION

Photo: Filippo Dias

SimeRock is a music and lifestyle festival in Rovaniemi, northern Finland. In 2019, the festival commissioned a visual identity renewal to bring its varied programme together and convey the energy of the live experience.

The design balances bold expression with clear communication. Deep red, black and white form the core palette, while 3D illustrations developed in collaboration with illustrator and animator Sakke Soini give the identity its distinctive character.

The visual language extends across animated screens, social media, print, wristbands, stage banners and signage. Designed to work at different scales, it connects the festival’s communications with the physical event.

Brand guidelines provide a shared framework for applying the identity consistently across formats and production teams.

3D illustration and animation: Sakke Soini
Stage photography: Filippo Dias
Brochure and esports photography: Roosa-Maria Kauppila
Ferris wheel photography: Juuso-Valtteri Kivimäki

Photo: Roosa-Maria Kauppila




Ferris wheel photography: Juuso-Valtteri Kivimäki