Kunnonlähde’s identity was renewed to establish a clearer presence in the wellbeing sector. The focus shifted from the place itself to what it offers: wellbeing, strength and opportunities for growth.
The logo and visual language give this direction a tangible form. A blue and green palette, rounded typography and photography of people in motion create an approachable identity across print, digital channels and physical spaces.
The logo and visual language give this direction a tangible form. A blue and green palette, rounded typography and photography of people in motion create an approachable identity across print, digital channels and physical spaces.
Varela and Lato bring together soft, rounded forms and clear, functional typography. The type system supports both expressive headlines and everyday communication.
A stone-path pattern extends the organic shapes of the symbol into a flexible graphic element. It gives the identity a recognisable presence on publications, merchandise and other applications, even without the full logo.
The identity and guidelines provide a shared framework for consistent communication, from brochures and social media to signage.
