Amos Rex
Capsule collection
Amos Rex
Apprel & Lovers
CREATIVE VISION:
PATRIK PRUSAK &
PIETARI KAAKKOMÄKI
The Amos Rex capsule collection draws on the museum’s architecture. Just as its sculptural forms rise through the surface of the courtyard, the raised “REX” lettering emerges from the fabric. Architectural drawings become prints, extending the building’s visual language into clothing.
I contributed to the concept development, helping to explore, refine and challenge the collection’s central idea and visual direction. Together, we created product imagery that captures its atmosphere, materials and details.
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Photography: Apparel & Lovers
Hair & makeup: Saboreko
Models: Verna, Yoonsik
Sound: Kryon Division
© A&L / Amos Rex




