I’m Pietari Kaakkomäki, a brand and graphic designer based in Helsinki.

For over 20 years, I’ve worked across visual identities, publications, digital experiences and cultural projects. This portfolio brings together selected work from that practice.

My approach combines conceptual thinking with attention to visual character and detail. I’m interested in understanding what makes each project distinct and finding a visual language that expresses it.

I’m also co-founder of Areto, where we bring together brand strategy, leadership and design. My role connects that shared direction with visual identities and their applications.

Expertise
Visual identities and brand systems
Graphic and digital design
Editorial and publication design
Art direction
Service design

Selected experience
Amos Rex, Ateneum, EMMA, The National Museum of Finland, The Royal Academy of Arts, Rose Wylie, Zandra Rhodes Ltd, Marimekko, Minna Parikka, Mercedes-Benz, Nokia, Remedy Entertainment, Next Games, Reaktor Space, Live Nation Worldwide, Warner Music Finland and Amnesty International.

Contact
hello@areto.fi
LinkedIn
+358 41 510 5970