WAU

WAU Efekti is a bespoke furniture specialist based in Lahti, Finland. The company designs and produces custom pieces for projects of all sizes. Its name expresses a sense of surprise and delight, which became the starting point for the visual identity.

I designed the logo and visual identity, defining the colour palette, typography and brand guidelines. The aim was to bring together the precision of making and a relaxed, playful character.



The logo is constructed from geometric building blocks. Its modular forms reflect the company’s approach to creating furniture, balancing structure with creative freedom. A deep green and pink palette gives the identity contrast, supported by clear typography.

The guidelines establish a consistent framework while leaving room for playful applications. The identity extends to the website, bringing the same visual language to the company’s digital presence.