Brand collection/ Apparel & Lovers
The Amos Rex brand collection was inspired by the otherworldly architecture of the freshly opened art museum. Much like the conical shapes that penetrate the paving at the museum yard, the "REX" text in the t-shirt chest, and tote bag emerge from the fabric. Architectural blueprints were also converted in to print artwork. The collection represents the youthful, edgy and minimalistic spirit of the museum.
We visualised the project with a look book, product photos and BTS -video that shows inspiration behind the project.
Look book, product photos and BTS -video.
CREATIVE DIRECTION: PIETARI KAAKKOMAKI & PATRIK PRUSAK
PHOTO: APPAREL & LOVERS
HAIR & MAKE-UP: SABOREKO
MODELS: VERNA, YOONSIK
MUSIC: KRYON DIVISION
© A&L/Amos Rex