Project: W – Winner at Poster Ciné Competition

Role: Art Director (AD)

Description of Duties:

While serving as the AD for the W project, I had the opportunity to lead and direct the visual identity that laid the foundation for the entire poster. The project was a deep dive into the world of contrasts, challenging me to find balance between boldness and simplicity.

Design Process:

The poster was designed with an aesthetically repulsive yet simultaneously bold and intriguing approach. We utilized cut and paste techniques to represent the movie's name, as if a surgeon’s scalpel had cut out a piece shaped like the name from a photograph. At the center of the poster was a rugged figure, whose desolate and cruel gaze intensified the dark and enigmatic atmosphere.

www.cursumperficio.fi

Outcome:

The poster evoked mixed feelings and left the viewer pondering its deeper meanings. It was not merely a promotional tool, but a piece aiming to ignite discussions and raise questions. The project’s daring approach and unique visual identity earned us victory in the Poster Ciné competition, with designer Pietari Kaakkomäki rightfully receiving recognition for his work.

Skills and Tools:

• Visual Identity
• Web Design
• Print Design
• Adobe Creative Suite
• Concept Development
• Typography