The National Museum of Finland,
Brand collection launch

The National Museum of Finland brand collection played an important role in the brand renovation strategy of the museum. The collection was set to promote, and carry out the message of the newly defined image of the museum, which was to be elevated to a more modern and casual context.

Patrik Prusak and I partnered with The National Museum of Finland on the entire process of concept creation, communication strategy, graphic design, photography and organising a launch event during Helsinki Design Week 2015 opening.

Background video, Bridge Helsinki
Producer: Sonata Hauta-aho
Dancers: Lilli Huttunen, Sami Vallius

Photo: Kristiina Männikkö/kansallismuseo
Hair & Make-up: Emilie Tuuminen
Models: Jenni, Merivan, Maire, Eetu, Jorma & Nanna

Pietari Kaakkomäki. Dreams and Designs in Color. HEL-FI