https://kaakkomaki.fi Kaakkomaki Thu, 15 Oct 2026 14:20:15 +0000 https://kaakkomaki.fi en https://kaakkomaki.fi/Anna-Eriksson-1 Thu, 15 Oct 2026 14:20:15 +0000 Kaakkomaki https://kaakkomaki.fi/Anna-Eriksson-1 Anna Eriksson From film to book and exhibition Cursum Perficio Productions VISUAL IDENTITIES/FILM GRAPHICS/PUBLICATIONS/ EXHIBITION GRAPHICS <img width="4000" height="2622" width_o="4000" height_o="2622" data-src="https://freight.cargo.site/t/original/i/b0347cb4d35ac9666a6ed5456b974c63c2e23f4eafe751a0c9e43fe81dd09c37/directed_by_Anna_Eriksson.jpg" data-mid="253479986" border="0" src="https://freight.cargo.site/w/1000/i/b0347cb4d35ac9666a6ed5456b974c63c2e23f4eafe751a0c9e43fe81dd09c37/directed_by_Anna_Eriksson.jpg" /> My long-term collaboration with Anna Eriksson has spanned visual identities for three films, an art book and an exhibition. The work has included posters, on-screen typography, marketing materials, DVD covers and art prints. <img width="4000" height="2622" width_o="4000" height_o="2622" data-src="https://freight.cargo.site/t/original/i/111b986acf40ad4f34fac103a7279f1a1e543e25a0e6f04d38d54615ac51bf32/esite.jpg" data-mid="253419052" border="0" src="https://freight.cargo.site/w/1000/i/111b986acf40ad4f34fac103a7279f1a1e543e25a0e6f04d38d54615ac51bf32/esite.jpg" /> Developed in close collaboration with the artist and production team, the design draws on the films’ imagery, themes and atmosphere. Typography, image selection, cropping and print finish form part of the same visual world. The book and exhibition give the film material new forms. Alongside the moving image, the work explores the rhythm of paired images and page turns, the scale of individual art prints and the relationship between the works and the exhibition space.The poster for W won the Poster Ciné competition. Graphic designer Tomi Leppänen, who judged the competition, highlighted its ability to stand on its own as a work of art. <img width="4576" height="3000" width_o="4576" height_o="3000" data-src="https://freight.cargo.site/t/original/i/573e23577e20d72c7e807f41e70b563c20691f56955e1aeb421e6173250dc668/W_postercine_winner.jpg" data-mid="253415381" border="0" src="https://freight.cargo.site/w/1000/i/573e23577e20d72c7e807f41e70b563c20691f56955e1aeb421e6173250dc668/W_postercine_winner.jpg" /> M, Untitled Film Stills, 2014–2019Art book I designed the book and its layout and edited the photographs for this publication by Parvs. Image selection, juxtaposition and the rhythm of the spreads shaped the film’s visual world into a book. Developed in close collaboration with Anna Eriksson and the production team, it gave the images a space of their own alongside the film. <img width="4000" height="2622" width_o="4000" height_o="2622" data-src="https://freight.cargo.site/t/original/i/d7a3c273a5b80c0a20773c6ab10bd5f138e5951452f7d88f88673ee596fcfcb4/M-book_cover.jpg" data-mid="253419097" border="0" src="https://freight.cargo.site/w/1000/i/d7a3c273a5b80c0a20773c6ab10bd5f138e5951452f7d88f88673ee596fcfcb4/M-book_cover.jpg" /> <img width="4000" height="2622" width_o="4000" height_o="2622" data-src="https://freight.cargo.site/t/original/i/3c80af75a57a9b1992fb679a7f3e8ab873911f18ad7f3ef9e5435b741c9765a6/untitled_film_stills.jpg" data-mid="253419232" border="0" src="https://freight.cargo.site/w/1000/i/3c80af75a57a9b1992fb679a7f3e8ab873911f18ad7f3ef9e5435b741c9765a6/untitled_film_stills.jpg" /> M: The Rituals of a Lonely BitchRauma Art Museum The exhibition brought the world of M into the museum space. I designed five art prints, the exhibition poster, a brochure and supporting graphics. The work explored the film’s imagery as printed works and as part of the exhibition experience. <img width="1576" height="1039" width_o="1576" height_o="1039" data-src="https://freight.cargo.site/t/original/i/1bcce1f4da47860f7ee9280ecffd29ae3457535a9786566f4af63c6a5040f14b/RITUALS1.jpg" data-mid="253419251" border="0" src="//freight.cargo.site/w/1576/q/94/i/1bcce1f4da47860f7ee9280ecffd29ae3457535a9786566f4af63c6a5040f14b/RITUALS1.jpg" style="width: 1576px; height: 1039px; display: none;"><img width="4000" height="2622" width_o="4000" height_o="2622" data-src="https://freight.cargo.site/t/original/i/783b96d4bbb2e3adcc4f27ef5ef11d20d75c613e315b376245c3ea59b1a35e6c/AE_Rituals_poster_Rauma.jpg" data-mid="253479931" border="0" src="https://freight.cargo.site/w/1000/i/783b96d4bbb2e3adcc4f27ef5ef11d20d75c613e315b376245c3ea59b1a35e6c/AE_Rituals_poster_Rauma.jpg" /> <img width="4000" height="2622" width_o="4000" height_o="2622" data-src="https://freight.cargo.site/t/original/i/b5dd9e3b44058b0b40df2f13913d9d598fcb215c3ae6f311a37864adec24c898/rituals.jpg" data-mid="253419246" border="0" src="https://freight.cargo.site/w/1000/i/b5dd9e3b44058b0b40df2f13913d9d598fcb215c3ae6f311a37864adec24c898/rituals.jpg" /> https://kaakkomaki.fi/Kunnonlahde Thu, 02 Oct 2025 10:49:02 +0000 Kaakkomaki https://kaakkomaki.fi/Kunnonlahde Kunnonlähde Visual identity refinement LOGO/COLOUR PALETTE/TYPOGRAPHY/LAYOUT/PATTERN/BRAND GUIDELINES <img width="4000" height="2622" width_o="4000" height_o="2622" data-src="https://freight.cargo.site/t/original/i/a53b496cad555a99e6ee0928a0a85d99f9c66a0d6734d6538f9514c8169ecdf0/Kunnonlahde-viherseina.jpg" data-mid="253413513" border="0" src="https://freight.cargo.site/w/1000/i/a53b496cad555a99e6ee0928a0a85d99f9c66a0d6734d6538f9514c8169ecdf0/Kunnonlahde-viherseina.jpg" /> Kunnonlähde’s identity was renewed to establish a clearer presence in the wellbeing sector. The focus shifted from the place itself to what it offers: wellbeing, strength and opportunities for growth. The logo and visual language give this direction a tangible form. A blue and green palette, rounded typography and photography of people in motion create an approachable identity across print, digital channels and physical spaces. <img width="4000" height="2622" width_o="4000" height_o="2622" data-src="https://freight.cargo.site/t/original/i/a20dee665d680af4faf7f2a061a51e45c338aa88e8afc87f24e6b6e27a1b31f4/Kunnonlahde_logo_high_res.jpg" data-mid="253481948" border="0" src="https://freight.cargo.site/w/1000/i/a20dee665d680af4faf7f2a061a51e45c338aa88e8afc87f24e6b6e27a1b31f4/Kunnonlahde_logo_high_res.jpg" /> <img width="4000" height="2622" width_o="4000" height_o="2622" data-src="https://freight.cargo.site/t/original/i/11b7032bdf53f04b7c3dba425b7dd54befd23cf41bd529814d53ad3a92233bdd/Kunnonlahde-symbol_V2.jpg" data-mid="253486246" border="0" src="https://freight.cargo.site/w/1000/i/11b7032bdf53f04b7c3dba425b7dd54befd23cf41bd529814d53ad3a92233bdd/Kunnonlahde-symbol_V2.jpg" />&nbsp; The logo and visual language give this direction a tangible form. A blue and green palette, rounded typography and photography of people in motion create an approachable identity across print, digital channels and physical spaces. Varela and Lato bring together soft, rounded forms and clear, functional typography. The type system supports both expressive headlines and everyday communication. <img width="4000" height="2622" width_o="4000" height_o="2622" data-src="https://freight.cargo.site/t/original/i/b65b3cbf758bd1581c4b43b045ee42e74bc6fef223103d5c0d65d5e3e0b54b29/Varela_round.jpg" data-mid="253482711" border="0" src="https://freight.cargo.site/w/1000/i/b65b3cbf758bd1581c4b43b045ee42e74bc6fef223103d5c0d65d5e3e0b54b29/Varela_round.jpg" /> A stone-path pattern extends the organic shapes of the symbol into a flexible graphic element. It gives the identity a recognisable presence on publications, merchandise and other applications, even without the full logo. <img width="4000" height="2622" width_o="4000" height_o="2622" data-src="https://freight.cargo.site/t/original/i/50f964cff51e347d4367c50c7e35c8cde23b88b139e67ce4b2c9e86c222629f0/Kunnonlahde-pattern.jpg" data-mid="253413467" border="0" src="https://freight.cargo.site/w/1000/i/50f964cff51e347d4367c50c7e35c8cde23b88b139e67ce4b2c9e86c222629f0/Kunnonlahde-pattern.jpg" /><img width="4000" height="2622" width_o="4000" height_o="2622" data-src="https://freight.cargo.site/t/original/i/9e8490e1c3393f359af30bb2b58c06f17964fc282106c8395c63880da03091ff/Kunnonlahde-pattern2.jpg" data-mid="253413478" border="0" src="https://freight.cargo.site/w/1000/i/9e8490e1c3393f359af30bb2b58c06f17964fc282106c8395c63880da03091ff/Kunnonlahde-pattern2.jpg" /> The identity and guidelines provide a shared framework for consistent communication, from brochures and social media to signage. <img width="4576" height="3000" width_o="4576" height_o="3000" data-src="https://freight.cargo.site/t/original/i/2818a94de0031f16bd2733c2b1f629e93adc7ef205c6cd4b576f8880770ccd20/Kunnonlahde_ohjeisto_2026.jpg" data-mid="253485580" border="0" src="https://freight.cargo.site/w/1000/i/2818a94de0031f16bd2733c2b1f629e93adc7ef205c6cd4b576f8880770ccd20/Kunnonlahde_ohjeisto_2026.jpg" /> www.kunnonlahde.fi https://kaakkomaki.fi/WAU Wed, 04 Sep 2024 11:45:47 +0000 Kaakkomaki https://kaakkomaki.fi/WAU WAU LOGO/VISUAL IDENTITY/WEBSITE <img width="4576" height="3000" width_o="4576" height_o="3000" data-src="https://freight.cargo.site/t/original/i/b83ddd6df26fddd2fcde760b6cfc267a2330095e43b7adff5194dc1d0a847c5e/WAU-logo.jpg" data-mid="217456439" border="0" src="https://freight.cargo.site/w/1000/i/b83ddd6df26fddd2fcde760b6cfc267a2330095e43b7adff5194dc1d0a847c5e/WAU-logo.jpg" /> WAU Efekti is a bespoke furniture specialist based in Lahti, Finland. The company designs and produces custom pieces for projects of all sizes. Its name expresses a sense of surprise and delight, which became the starting point for the visual identity. I designed the logo and visual identity, defining the colour palette, typography and brand guidelines. The aim was to bring together the precision of making and a relaxed, playful character. <img width="4576" height="3000" width_o="4576" height_o="3000" data-src="https://freight.cargo.site/t/original/i/96ae8177c0a541f410ae9f6077e9e801dce25695b320102a4ef31ce3760ff6b3/wau_measurements.jpg" data-mid="217456441" border="0" src="https://freight.cargo.site/w/1000/i/96ae8177c0a541f410ae9f6077e9e801dce25695b320102a4ef31ce3760ff6b3/wau_measurements.jpg" /> The logo is constructed from geometric building blocks. Its modular forms reflect the company’s approach to creating furniture, balancing structure with creative freedom. A deep green and pink palette gives the identity contrast, supported by clear typography. The guidelines establish a consistent framework while leaving room for playful applications. The identity extends to the website, bringing the same visual language to the company’s digital presence. <img width="4576" height="3000" width_o="4576" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0e92a1d36b361dd6ffbc934f42c634d5b785d66f9dec7dbac702d08b9e220a34/WAU.jpg" data-mid="217456440" border="0" src="https://freight.cargo.site/w/1000/i/0e92a1d36b361dd6ffbc934f42c634d5b785d66f9dec7dbac702d08b9e220a34/WAU.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/796296f1302181a497ead3593c93081d2e12bc5501b434f64bb518975e2e4657/Kokeile_Wau.png" data-mid="226556712" border="0" src="https://freight.cargo.site/w/1000/i/796296f1302181a497ead3593c93081d2e12bc5501b434f64bb518975e2e4657/Kokeile_Wau.png" /> https://kaakkomaki.fi/ERDR Fri, 23 Feb 2024 10:55:46 +0000 Kaakkomaki https://kaakkomaki.fi/ERDR ERDR Dilaw CAMPAIGN VISUAL IDENTITY / LOGO <img width="4576" height="3000" width_o="4576" height_o="3000" data-src="https://freight.cargo.site/t/original/i/983aa4916577a8496f2a32246aa9e6805d463159a3a81a9268f3209ffd3809cf/ERDR_Poster_2kpl.jpg" data-mid="205463436" border="0" src="https://freight.cargo.site/w/1000/i/983aa4916577a8496f2a32246aa9e6805d463159a3a81a9268f3209ffd3809cf/ERDR_Poster_2kpl.jpg" /> <img width="4576" height="3000" width_o="4576" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d078a85a9a5556ab1e663e5748ffff4722de91a58358c31264223da87dc65944/ERDR_logo.jpg" data-mid="206482868" border="0" src="https://freight.cargo.site/w/1000/i/d078a85a9a5556ab1e663e5748ffff4722de91a58358c31264223da87dc65944/ERDR_logo.jpg" /> ERDR (European Rare Disease Registry) is a Dilaw project developing a shared European data resource for rare disease research. Conceived as a form of “digital blood donation”, it aims to make research data more accessible and support the use of artificial intelligence. Dilaw commissioned me to design the ERDR logo and campaign identity. The brief was to engage university students across disciplines, from medicine and data science to business and technology, while maintaining a connection to Dilaw’s existing identity. The visual concept draws on retro gaming and green-screen computer interfaces. Geometric letterforms, vivid green and dark backgrounds turn the language of data into a playful invitation to participate. The identity was developed into campaign materials, guidelines and tools for consistent use across channels. Applications included technology fairs, Slush and university settings in Finland and the Baltic countries. <img width="4576" height="3000" width_o="4576" height_o="3000" data-src="https://freight.cargo.site/t/original/i/735352001b164078842e72774ae3b798f001b8b9706b40aa5df2e761a5f97597/ERDR_esite2_vaaka.jpg" data-mid="205291944" border="0" src="https://freight.cargo.site/w/1000/i/735352001b164078842e72774ae3b798f001b8b9706b40aa5df2e761a5f97597/ERDR_esite2_vaaka.jpg" /> <img width="4576" height="3000" width_o="4576" height_o="3000" data-src="https://freight.cargo.site/t/original/i/c491697ba4387e07eb84d9b92939ed584199bedb940cf47fab57aecc626f7acc/ERDR_esite.jpg" data-mid="205291943" border="0" src="https://freight.cargo.site/w/1000/i/c491697ba4387e07eb84d9b92939ed584199bedb940cf47fab57aecc626f7acc/ERDR_esite.jpg" /> <img width="4576" height="3000" width_o="4576" height_o="3000" data-src="https://freight.cargo.site/t/original/i/7a8e7e983bfb7c7bc4fe7504af50b9c5e73e0a4bfe6b96a3a36c9969be2d352d/ERDR_rollups.jpg" data-mid="205291959" border="0" src="https://freight.cargo.site/w/1000/i/7a8e7e983bfb7c7bc4fe7504af50b9c5e73e0a4bfe6b96a3a36c9969be2d352d/ERDR_rollups.jpg" /> https://kaakkomaki.fi/SimeRock Thu, 16 May 2019 09:58:50 +0000 Kaakkomaki https://kaakkomaki.fi/SimeRock SimeRock Music festival&nbsp; FESTIVAL VISUAL IDENTITY/MARKETING MATERIALS/PRODUCTION <img width="4576" height="3000" width_o="4576" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f6eb9f60700f6c903e4131518222a49701c082a78203cacd6491d15b60682fcc/SIMEROCK_lavabannerit.jpg" data-mid="205479381" border="0" src="https://freight.cargo.site/w/1000/i/f6eb9f60700f6c903e4131518222a49701c082a78203cacd6491d15b60682fcc/SIMEROCK_lavabannerit.jpg" />Photo: Filippo Dias SimeRock is a music and lifestyle festival in Rovaniemi, northern Finland. In 2019, the festival commissioned a visual identity renewal to bring its varied programme together and convey the energy of the live experience. The design balances bold expression with clear communication. Deep red, black and white form the core palette, while 3D illustrations developed in collaboration with illustrator and animator Sakke Soini give the identity its distinctive character. The visual language extends across animated screens, social media, print, wristbands, stage banners and signage. Designed to work at different scales, it connects the festival’s communications with the physical event. Brand guidelines provide a shared framework for applying the identity consistently across formats and production teams. 3D illustration and animation: Sakke SoiniStage photography: Filippo DiasBrochure and esports photography: Roosa-Maria KauppilaFerris wheel photography: Juuso-Valtteri Kivimäki <img width="4576" height="3000" width_o="4576" height_o="3000" data-src="https://freight.cargo.site/t/original/i/a83b80ca226410f5ae8aab67f2f04b3097ecc9b01af1fea57208e31fa2017b1d/SIMEROCK_esite.jpg" data-mid="205479380" border="0" src="https://freight.cargo.site/w/1000/i/a83b80ca226410f5ae8aab67f2f04b3097ecc9b01af1fea57208e31fa2017b1d/SIMEROCK_esite.jpg" />Photo: Roosa-Maria Kauppila <img width="4576" height="3000" width_o="4576" height_o="3000" data-src="https://freight.cargo.site/t/original/i/65dd45cee0b1fa9e332331882b3e8dc16bdb00274d4535a55f868f98821e9148/Simerock_rannekkeet_v2.jpg" data-mid="253490211" border="0" src="https://freight.cargo.site/w/1000/i/65dd45cee0b1fa9e332331882b3e8dc16bdb00274d4535a55f868f98821e9148/Simerock_rannekkeet_v2.jpg" /> Ferris wheel photography:&nbsp;Juuso-Valtteri Kivimäki<img width="4576" height="3000" width_o="4576" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9dc67d60d995f2218d8c956305683c56305ba3fd174e8373f8487b0b87b7ee29/SIMEROCK_aita.jpg" data-mid="205479378" border="0" src="https://freight.cargo.site/w/1000/i/9dc67d60d995f2218d8c956305683c56305ba3fd174e8373f8487b0b87b7ee29/SIMEROCK_aita.jpg" /> https://kaakkomaki.fi/Q-Flex Thu, 14 Mar 2024 14:07:20 +0000 Kaakkomaki https://kaakkomaki.fi/Q-Flex Q-Flex VISUAL IDENTITY/LOGO/PATTERN <img width="4576" height="3000" width_o="4576" height_o="3000" data-src="https://freight.cargo.site/t/original/i/b01f7715cfa6e29579c0b512de7855d562d011ddf4d167e6c9b8817d9f50bb49/Q-Flex_rakennus.jpg" data-mid="206782976" border="0" src="https://freight.cargo.site/w/1000/i/b01f7715cfa6e29579c0b512de7855d562d011ddf4d167e6c9b8817d9f50bb49/Q-Flex_rakennus.jpg" />Photography: Samuli Ahtiainen&nbsp; Q-Flex supplies components to the electronics industry. The identity renewal set out to express the company’s focus on quality, flexibility and expertise, alongside its commitment to responsible business and continuous improvement. The visual identity includes a logo, colour palette and graphic pattern inspired by circuit board structures. This shared geometric language connects the identity to Q-Flex’s technical field and provides a flexible system for different applications. <img width="4576" height="3000" width_o="4576" height_o="3000" data-src="https://freight.cargo.site/t/original/i/84cb7895a1d69c185cf08ac47abf94d9658ddabc41dfde96a9e88a1ce71ffeb6/Q-flex_uusi_logo.jpg" data-mid="206783084" border="0" src="https://freight.cargo.site/w/1000/i/84cb7895a1d69c185cf08ac47abf94d9658ddabc41dfde96a9e88a1ce71ffeb6/Q-flex_uusi_logo.jpg" /> <img width="4576" height="3000" width_o="4576" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ac2458219389af4038882fa4e38a753ace1b4d0e00c65e3c1757f379108ddeea/Q-Flex_pattern.jpg" data-mid="206782977" border="0" src="https://freight.cargo.site/w/1000/i/ac2458219389af4038882fa4e38a753ace1b4d0e00c65e3c1757f379108ddeea/Q-Flex_pattern.jpg" /> <img width="4576" height="3000" width_o="4576" height_o="3000" data-src="https://freight.cargo.site/t/original/i/2819fb763b4d2c7597167eb6e5bc68f8a14e87aca7019262356e782153623e4f/Q-Flex_teippi.jpg" data-mid="206782978" border="0" src="https://freight.cargo.site/w/1000/i/2819fb763b4d2c7597167eb6e5bc68f8a14e87aca7019262356e782153623e4f/Q-Flex_teippi.jpg" />The project also included brand guidelines and an image library, supported by a planned and art-directed photoshoot. The identity was applied across a new website, an exhibition stand and marketing materials. <img width="4309" height="3000" width_o="4309" height_o="3000" data-src="https://freight.cargo.site/t/original/i/045166bfdee398792f509d2d54116b212d1f3974be28edd2573a940851e36ace/Q-Flex_graafinenohjeisto.jpg" data-mid="206782979" border="0" src="https://freight.cargo.site/w/1000/i/045166bfdee398792f509d2d54116b212d1f3974be28edd2573a940851e36ace/Q-Flex_graafinenohjeisto.jpg" /> https://kaakkomaki.fi/Pimea-Aine Wed, 28 Feb 2024 09:16:49 +0000 Kaakkomaki https://kaakkomaki.fi/Pimea-Aine Pimeä Aine Stella Harasek TammiKIRJAN VISUAALINEN ILME <img width="4576" height="3000" width_o="4576" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0d9184d6bddb920fd78d47f7d1b5ccc59f3dcd10ca07f959c776175e9ffe3b12/Pimea_aine.jpg" data-mid="253490345" border="0" src="https://freight.cargo.site/w/1000/i/0d9184d6bddb920fd78d47f7d1b5ccc59f3dcd10ca07f959c776175e9ffe3b12/Pimea_aine.jpg" /> Stella Harasekin teos "Pimeä aine" on sukellus ihmissuhteiden syvyyksiin ja aikakausien ytimeen. Yhteistyössä Harasekin kanssa muodostimme luovan tiimin, joka ohjasi projektin visuaalista ja konseptuaalista suuntaa. Taina Markko Tammen ammattitaidolla varmistettiin projektin tekninen toteutus. <img width="4576" height="3000" width_o="4576" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0caca632f39cea0916832865d6f98d6bce0bd369ef9abca65334cffd9ae15539/Pimea_aine_v5.jpg" data-mid="253490350" border="0" src="https://freight.cargo.site/w/1000/i/0caca632f39cea0916832865d6f98d6bce0bd369ef9abca65334cffd9ae15539/Pimea_aine_v5.jpg" /><img width="4576" height="3000" width_o="4576" height_o="3000" data-src="https://freight.cargo.site/t/original/i/1c7237b3c36fa3d41ebee643688e85e619a680a53f242d1676a2da54aedb0be5/pimea_aine_v3.jpg" data-mid="253490347" border="0" src="https://freight.cargo.site/w/1000/i/1c7237b3c36fa3d41ebee643688e85e619a680a53f242d1676a2da54aedb0be5/pimea_aine_v3.jpg" /> Ajattoman ja minimalistisen muotoilun kautta tarinan tuli tiivistyä visuaaliseen muotoon, joka kutsuu lukijaa dialogiin teoksen kanssa. Kannen typografisella suunnittelulla oli olennainen merkitys tunteiden yhdistämisessä visuaaliseen kerrontaan. Sen harkitusti hajautettu asettelu haastaa tavanomaiset havainnointitavat. Sisäsivujen hehkuva pinkki sävy ilmentää teoksen vaarallista tunnelmaa. Värien voimakas kontrasti synnyttää visuaalista jännitettä. Valkoisen tilan, kirkkaan pinkin ja graafisen mustan välisen kontrastin luoma syvyys ja monikerroksellisuus viittaavat teoksen monitasoiseen tarinaan. Projekti kuvastaa ammatillista visiotani suunnittelijana: pyrin luomaan teoksia, jotka eivät pelkästään näytä hyvältä, vaan myös tuntuvat merkityksellisiltä ja kommunikoivat katsojan kanssa syvällisellä tasolla. Minua kiehtoo, miten visuaalinen suunnittelu voi tukea ja herättää henkiin erilaisia tarinoita ja vahvistaa brändi-identiteettejä. <img width="4576" height="3000" width_o="4576" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0d5d1b3e91a35d9f1fbe8e5d76972cffe7b7371a82523da4fd6a67f682a61645/Pimea_aine_v4.jpg" data-mid="253490344" border="0" src="https://freight.cargo.site/w/1000/i/0d5d1b3e91a35d9f1fbe8e5d76972cffe7b7371a82523da4fd6a67f682a61645/Pimea_aine_v4.jpg" /> <img width="4576" height="3000" width_o="4576" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d2ea7df5ff666d4834e2ac6ac98d6daf65fd76f14173ed76a0c6fabd54a2297a/Pimea_aine_v2.jpg" data-mid="253490342" border="0" src="https://freight.cargo.site/w/1000/i/d2ea7df5ff666d4834e2ac6ac98d6daf65fd76f14173ed76a0c6fabd54a2297a/Pimea_aine_v2.jpg" /> https://kaakkomaki.fi/Hello-World-Team-jacket Thu, 29 Feb 2024 18:22:36 +0000 Kaakkomaki https://kaakkomaki.fi/Hello-World-Team-jacket Hello WorldTeam jacketReaktor SpaceApprel &amp; Lovers CREATIVE VISION:&nbsp; PATRIK PRUSAK &amp; PIETARI KAAKKOMÄKI <img width="4576" height="3000" width_o="4576" height_o="3000" data-src="https://freight.cargo.site/t/original/i/5b27d2a6001091b42b0d12881729e747ce4dcc21d649fc7a4ee65eb35711d68b/A-L_space_v1.jpg" data-mid="253490756" border="0" src="https://freight.cargo.site/w/1000/i/5b27d2a6001091b42b0d12881729e747ce4dcc21d649fc7a4ee65eb35711d68b/A-L_space_v1.jpg" /> Created for the team behind the Reaktor Hello World satellite, the jacket translates the project’s pioneering spirit into a wearable identity. It was designed both for external communication and as a shared symbol for the people involved. The concept draws on science fiction, including 2001: A Space Odyssey, and the history of NASA’s spacewear. These references informed a contemporary garment that connects the visual language of space exploration with the team’s own identity. Through sketches and prototypes, we developed the concept into a custom team jacket. Photography and film extended its story, bringing together the garment, the people and the ambition behind the project. <img width="4576" height="3000" width_o="4576" height_o="3000" data-src="https://freight.cargo.site/t/original/i/6e5158e05e32e2479f54f0a0ee60ade4f27abee752441d0ef3043ed8af487fc4/A-L_space_verna.jpg" data-mid="253490775" border="0" src="https://freight.cargo.site/w/1000/i/6e5158e05e32e2479f54f0a0ee60ade4f27abee752441d0ef3043ed8af487fc4/A-L_space_verna.jpg" /> <img width="4576" height="3000" width_o="4576" height_o="3000" data-src="https://freight.cargo.site/t/original/i/b594d72bf59f8b1b7fcb180ff69f5de7c95264d76f59b0a37b604094008b3eed/A-L_space_v2.jpg" data-mid="253490773" border="0" src="https://freight.cargo.site/w/1000/i/b594d72bf59f8b1b7fcb180ff69f5de7c95264d76f59b0a37b604094008b3eed/A-L_space_v2.jpg" /> Photography: Andre PozusisHair &amp; makeup: SaborekoModels: Verna &amp; Aaron @ BrandShoes: Good KicksSound: Kryon Division © A&amp;L / Hello World / Reaktor https://kaakkomaki.fi/Amos-REX-Capsule-collection Thu, 29 Feb 2024 19:45:38 +0000 Kaakkomaki https://kaakkomaki.fi/Amos-REX-Capsule-collection Amos Rex Capsule collection Amos Rex Apprel &amp; Lovers&nbsp; CREATIVE VISION:&nbsp; PATRIK PRUSAK &amp;PIETARI KAAKKOMÄKI <img width="2403" height="3002" width_o="2403" height_o="3002" data-src="https://freight.cargo.site/t/original/i/884441ff789644d7026e0954ec2b4246949b0f114f02a14f4743827e79c24d25/Amos_avainkuva.png" data-mid="205835648" border="0" src="https://freight.cargo.site/w/1000/i/884441ff789644d7026e0954ec2b4246949b0f114f02a14f4743827e79c24d25/Amos_avainkuva.png" /> The Amos Rex capsule collection draws on the museum’s architecture. Just as its sculptural forms rise through the surface of the courtyard, the raised “REX” lettering emerges from the fabric. Architectural drawings become prints, extending the building’s visual language into clothing. I contributed to the concept development, helping to explore, refine and challenge the collection’s central idea and visual direction. Together, we created product imagery that captures its atmosphere, materials and details. <img width="2403" height="2404" width_o="2403" height_o="2404" data-src="https://freight.cargo.site/t/original/i/94a7337933cee3de5fc98a8782968f08fc13d344fd20ccee949de0f783196572/REX_graphic.jpg" data-mid="205835650" border="0" src="https://freight.cargo.site/w/1000/i/94a7337933cee3de5fc98a8782968f08fc13d344fd20ccee949de0f783196572/REX_graphic.jpg" /><img width="2403" height="2403" width_o="2403" height_o="2403" data-src="https://freight.cargo.site/t/original/i/5c7dbb218da2f5e7e2379baa136863fa269eaa618acf9ed2e80b016e20122013/REX_black.jpg" data-mid="205835649" border="0" src="https://freight.cargo.site/w/1000/i/5c7dbb218da2f5e7e2379baa136863fa269eaa618acf9ed2e80b016e20122013/REX_black.jpg" /><img width="2403" height="2357" width_o="2403" height_o="2357" data-src="https://freight.cargo.site/t/original/i/9965095ea2d8149becebdbb68e013fa063e4ab5e320cbceb4b34d3f221626e2c/REX_white.jpg" data-mid="205835652" border="0" src="https://freight.cargo.site/w/1000/i/9965095ea2d8149becebdbb68e013fa063e4ab5e320cbceb4b34d3f221626e2c/REX_white.jpg" /> <img width="2403" height="2400" width_o="2403" height_o="2400" data-src="https://freight.cargo.site/t/original/i/65373cd621c0ae561cfe8199683c8fb13c5cc72b2a47e331c32014bfab813cb4/REX_tote.jpg" data-mid="205835651" border="0" src="https://freight.cargo.site/w/1000/i/65373cd621c0ae561cfe8199683c8fb13c5cc72b2a47e331c32014bfab813cb4/REX_tote.jpg" /> Photography: Apparel &amp; LoversHair &amp; makeup: SaborekoModels: Verna, YoonsikSound: Kryon Division © A&amp;L / Amos Rex https://kaakkomaki.fi/About Thu, 29 Feb 2024 19:09:49 +0000 Kaakkomaki https://kaakkomaki.fi/About <img width="1254" height="1254" width_o="1254" height_o="1254" data-src="https://freight.cargo.site/t/original/i/2a84cd18ad9c1de1da752e00cbde534444ddbcc22112e884431e6e244d8f13e1/Pietari.jpg" data-mid="253431522" border="0" src="https://freight.cargo.site/w/1000/i/2a84cd18ad9c1de1da752e00cbde534444ddbcc22112e884431e6e244d8f13e1/Pietari.jpg" /> I’m Pietari Kaakkomäki, a brand and graphic designer based in Helsinki. For over 20 years, I’ve worked across visual identities, publications, digital experiences and cultural projects. This portfolio brings together selected work from that practice. My approach combines conceptual thinking with attention to visual character and detail. I’m interested in understanding what makes each project distinct and finding a visual language that expresses it. I’m also co-founder of Areto, where we bring together brand strategy, leadership and design. My role connects that shared direction with visual identities and their applications. Expertise Visual identities and brand systemsGraphic and digital designEditorial and publication designArt directionService design Selected experience Amos Rex, Ateneum, EMMA, The National Museum of Finland, The Royal Academy of Arts, Rose Wylie, Zandra Rhodes Ltd, Marimekko, Minna Parikka, Mercedes-Benz, Nokia, Remedy Entertainment, Next Games, Reaktor Space, Live Nation Worldwide, Warner Music Finland and Amnesty International. Contacthello@areto.fi LinkedIn+358 41 510 5970