Simerock is one of northern leading music and lifestyle festivals, taking place in Rovaniemi, Finland. In 2019 we created a new festival identity for the festival together with illustrator and animator Sakke Soini. As Simerock is not only about good music, this time we wanted to highlight the importance of all senses.


3D illustrations: Sakke Soini




Photo: Filippo Dias




Photos: Roosa-Maria Kauppila



Photo: Juuso-Valtteri Kivimäki 


Pietari Kaakkomäki. Dreams and Designs in Color. HEL-FI